Flirt Boutique

What does it take to be a successful flirt? You need confidence, of course, approachability, fun and sass. The “sass” part is the hard part. Your personality might be sassy but do your clothes say it?

One question I get from women all the time is, “Where do you go to find casual clothes that are not boring?”

This is where Flirt Boutique in Trolley Square comes in. It embodies flirtatiousness with its hip, youthful styles that won’t break the bank. (Fun Fact: Not all boutiques have way out prices!)

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Owners Kelie and Alison opened Flirt two and a half years ago. Frustrated with malls that sell disposable, poor quality merchandise that falls apart after two washes, they wanted to introduce Delaware to a new way of thinking about casual fashion. It is possible to have cool, casual clothes at an affordable price without compromising quality, and the gals at Flirt prove just that!

So, who is shopping here? It is definitely for those hip mom types, young professionals and anyone who is trying to ramp up their wardrobe. Even though it’s tucked away in a side street off Delaware Avenue, behind the Trolley Square bars, the fresh window displays give a tempting peek of what is within. You might say it’s Wilmington’s “best kept secret”!

When walking around the adorable store, the first thing you notice is how it’s just bursting with color! From easy cotton dresses, to premium denim, to colorful T-shirts and great accessories, these clothes are perfect everyday staples that every woman must have in her wardrobe.

“It’s all about adding some key pieces to your wardrobe,” says Alison. “That’s right, and we work with each customer to ensure they are making the right decision. Fit is so important, have you ever tried on a designer jean? It might be a little more than you are used to spending but your booty will look better than ever!” piped in Kelie.

Just like a “flirt,” the attractive and colorful products draw you in and entice you to know more. This shop is guaranteed to bump you out of your shopping rut. Once you spend some time and try on some of their unique brands (that you’ll see yourself coming and going in all the time) the personalized service and in their laid-back atmosphere with off-the-rack fit, you may just fall in love!

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Flirt Boutique
1608 W. 16th St., Wilmington, DE 19806


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