Kamoti Spirits began in 2019 with the goal of creating a delicious, bottled green tea shot. The green tea shot is a long-time favorite mixed shooter at bars and night clubs across the country. It’s sweet and tart, consisting of Irish whiskey, peach schnapps, citrus juice or sour mix and lemon-lime soda. The ingredients are shaken with ice and served chilled in a shot glass. As with most mixed shots, the cocktail takes much longer to make than it does to drink.
The founders of Kamoti Spirits saw room for improvement in that system.
“The thought process for Kamoti started at the bar, where else?” says Founder and CEO Dylan Fusco.
“Bartenders in busy locations often have to hand-make hundreds of shots in a night,” he explains. “The taste, consistency and amount of alcohol differs from night to night, leaving customers unsure of what they’ll get, and bartenders generally irritated by how much time these shots take to mix. We solved both problems. Bartenders love us because we save them so much time and the shots taste the same no matter what. Customers love us because they get their drinks faster and they can trust a consistent level of premium flavor no matter where they call for Kamoti. With Kamoti, you know what you’re getting every time…and it’s delicious.”
After a successful launch in its home state, the New Jersey-based brand is ready for a new market: Delaware. The First State was an ideal next step for the brand; with the steadily growing population and bustling beach towns, there’s plenty of demand for party drinks.
“Delaware is a small but mighty market for us,” explains Fusco. “We were attracted to the state’s dynamic and diverse population, as well as the wonderful seaside attractions and laid-back culture, which align perfectly with our brand.”
Between the college market in northern Delaware and the beach bars in the south, it’s safe to say folks across the First State will be enjoying Kamoti green tea and white tea shots in abundance this summer. Fusco and the rest of the Kamoti team are confident the reaction will be positive.
“First of all, it tastes great. You can’t underestimate how much that matters: once people try Kamoti, it’s their new favorite shot. Discovery for us almost always starts at the bar, but then fans buy bottles at their local liquor store and experiment at home with Kamoti too — it’s way more versatile than just a shot.”
But the versatility and great taste are not the only appeals of the brand. Its loyal following is also drawn to the fun branding, lower ABV and emphasis the brand puts on having a great time without overdoing it.
“We’re a fun brand, and in this day and age being able to not take yourself too seriously becomes a serious value proposition. Our drinkers love the vibrant, colorful world we’ve created and the silliness inherent in some of our branding. For example, [there’s] our Komodo dragon mascot Hoshi, who is chilling on the label in a hammock. Finally, Kamoti has less alcohol than a traditional shot, so although everyone’s tolerance is different, our fans love that you don’t need to sacrifice the party to avoid the hangover the next day.”
Kamoti spirits will be available in bars, restaurants and liquor stores across the First State in areas like Rehoboth Beach, Newark and Wilmington.
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