Brew Haha! Adds New Businesses

Coffee bean roastery and fresh food? These additions will have you begging for springtime’s arrival.

As Kathy Canavan reports in the new Delaware Business Times, Brew HaHa!, the 10-café local chain, is planning two new businesses in Trolley Square next spring—a coffee bean roastery and a fresh-food restaurant featuring a raw juice bar. Owner Alisa Morkides envisions the roastery, Vim, as a community center with coffee classes, a coffee lab where customers can decide which brewing method works best with their favorite beans, and frequent cuppings—the coffee industry’s take on wine tastings. The roastery will include a café, the roastery area and a warehouse. Roasting paraphernalia will be separated from the new café by a glass wall, but there will be overflow seating inside the roastery, where a chocolaty coffee smell will dominate for a few seconds after the roasted beans drop. Brew HaHa! had been buying coffee roasted in Oregon and shipped by carrier to Delaware. “This way, we have 100-percent control over quality and freshness,” Morkides says. “Literally within hours, we will be shipping to our stores.” Stay tuned for more.

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