Celebrity Chef Dana Herbert Finally Opens a Shop

Desserts by Dana ready for business on Capitol Trail in Newark.

After countless awards, television appearances and worldwide acclaim, celebrity baker Dana Herbert finally has a retail shop to call his own. “I guess you can call it my 10-year dream,” he says with a chuckle. Herbert recently opened Desserts by Dana at 1212 Capitol Trail in Newark. Beyond its towering display windows, where dazzling custom cakes reside (“Cars literally come to a stop when they drive by,” Herbert says), the bakery serves coffee and tea along with sweets like cupcakes, cheesecake and nut bars. Herbert has also teamed up with the UDairy Creamery to create signature flavors, including bacon, sweet corn-maple and Southern lemon cake. The chef rocketed to fame after winning TLC’s reality baking show “Next Great Baker” in 2011. A slew of chef tours, cookbooks and media love followed. He crafted a life-sized Fiat cake for the 2012 Delaware Auto Show and has appeared on Food Network, TLC and WE tv for baking competitions. In November, he’ll head to Orlando to present at the Epcot International Food & Wine Festival. 


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