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Brew Haha! Adds New Businesses

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As Kathy Canavan reports in the new Delaware Business Times, Brew HaHa!, the 10-café local chain, is planning two new businesses in Trolley Square next spring—a coffee bean roastery and a fresh-food restaurant featuring a raw juice bar. Owner Alisa Morkides envisions the roastery, Vim, as a community center with coffee classes, a coffee lab where customers can decide which brewing method works best with their favorite beans, and frequent cuppings—the coffee industry’s take on wine tastings. The roastery will include a café, the roastery area and a warehouse. Roasting paraphernalia will be separated from the new café by a glass wall, but there will be overflow seating inside the roastery, where a chocolaty coffee smell will dominate for a few seconds after the roasted beans drop. Brew HaHa! had been buying coffee roasted in Oregon and shipped by carrier to Delaware. “This way, we have 100-percent control over quality and freshness,” Morkides says. “Literally within hours, we will be shipping to our stores.” Stay tuned for more.

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