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Where to Shop on Small Business Saturday Around Delaware

Adobe Stock./By Halfpoint

Local shops are offering special deals and activities all over the First State on Saturday, Nov. 28.

The holiday season may look different this year, but you can still spread cheer and support your favorite local businesses on Small Business Saturday. Local businesses across the state will join the national movement to show their gratitude for shoppers with special deals, giveaways and fun events on Nov. 28.

The annual nationwide event, which is sponsored by American Express, encourages shoppers to support brick and mortar shops in their community. According to the United States Small Business Administration, small businesses provide jobs for 48 percent of all employees in the private sector, making local shops and restaurants vital to the economy.

“Awareness towards the importance of small business to a local community should be yearlong not just one day,” says Bob Older, president and founder of the Delaware Small Business Chamber.

Here is your guide to where you can shop small and score some great deals around Delaware this year. Note that some shops may have limited capacity and enforce social distancing for shoppers. Stay up to date on the latest COVID-19 guidelines before you shop at coronavirus.delaware.gov— and don’t forget your face covering!

New Castle County


Celebrate local businesses in the village of Centreville with their annual Holiday Stroll and Fresh Greens Sale. Get your Centreville passport stamped at participating shops between 11 a.m. and 4 p.m. to enter your name for a $200 gift certificate from the shop of your choice. Participating shops include, The Beehive, Found Antiques & Décor and Adorn Goods.

Throughout the event, keep an eye out for the strolling Santa and Christmas carolers in Canby Park, plus seasonal baked goods and food to keep you fueled on your stroll.


Browse a variety of boutiques in this Wilmington suburb. The Pink Turtle fashion boutique kicked off the shopping holiday with a pre-Black Friday 25 percent off sale. Blo Blow Dry Bar is a perfect spot to pick up gift cards for your friends who love a fresh hairdo.

A.R. Morris Jewelers offers an array of sparkly gems for your special someone. Blythe and Peter Kate clothing boutiques are perfect for your trendy friends. And, don’t forget Somethings Unique. The home good store is offering a Black Friday and Saturday deal with 30 percent off everything in the showroom.


The Hockessin BookShelf is celebrating Small Business Saturday with 30 percent off readers and socks, plus a store raffle prize.


Many of Middletown’s one-of-a-kind shops will be taking part in the festivities. First and Little is celebrating all month with new arrivals, in-store boutique bucks, doorbuster deals, giveaways and more.

Nicole J. Boutique will have new styles and giveaways for local shoppers, plus expect unique gifts, decor and super sales at UNika Customs, LLC. Something Old, Something New is celebrating all November long with special steals and deals. Check their Facebook page for updates.

JewelapaloozaPurple Sage Herbs and GiftsThe Whistle Stop, Stubborn Soul and The Little Emporium on Middletown Main Street and Sweet Dreams Confections Co. typically participate in the festivities, check their pages for details on sales and giveaways.


Hit up Main Street for great deals and delicious food. Newark’s unique shops are home to the perfect gifts and stocking stuffers for the holidays. Some local favorites include Bloom, Grassroots, Frolic and Switch Skateboarding.

Downtown Wilmington

Although this year’s annual Wilmington Jaycees Christmas Parade, which is typically scheduled on Small Business Saturday to encourage local shoppers to come out and support local businesses, is cancelled this year—you can still support small businesses in Wilmington. Several downtown businesses are offering free shipping on online purchases made through the end of the year.

Shop online at, Al’s Sporting Goods, A.R. Morris Jewelers, LaFate Gallery, Morgan’s of Delaware or Spaceboy Clothing on Small Business Saturday or anytime through the end of 2020 and receive free shipping to anywhere within the United States.

Kent County


For extended hours, specials, a $100 American Express gift card raffle and more, visit Downtown Dover’s local shops and restaurants.


This year marks Milford’s 10th year of celebrating local downtown businesses with Small Business Saturday. Activities will happen all day at local businesses, visit the Facebook event for more information.

Sussex County


Visit Second Street in historic Lewes for a hub of family businesses and restaurants. Check out Edie Bees for delicious confections, Kid’s Ketch for children toys, The Vintage Underground for vintage clothes and music, and Notting Hill Coffee to refuel.

To spread some holiday cheer, Santa’s House is open on Second Street from 1–3 p.m. Visit leweschamber.com for more information.


Downtown Rehoboth will be buzzing with special deals for local shoppers. Be sure to swing by the COVID-friendly Rehoboth Beach Holiday Farmers’ Market from noon–3 p.m. Visit facebook.com/rbfarmmarket for updates.

Over the line

Kennett Square, Pa.

Holiday shoppers can explore all of Kennett Square‘s independently owned small shops while enjoying the town’s convenient parking garage, gift-wrapping and award-winning cafes and restaurants.

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