Born in Wilmington, Delaware, Randall Law is the founder, artistic director and designer of Kool Kolored Kid Generation, LLC.
“I wanted to create something to change the narrative,” Law says, “by changing a negative term into a positive to empower people of color through apparel.”
The idea behind Kool Kolored Kid Generation, or KKKG, came to Law many years ago. He kicked the idea around in his head for a few years until about 13 years ago, when he watched the Netflix documentary on American singer, songwriter, and entrepreneur Sam Cooke. The documentary inspired him to make a move.
He launched KKKG in September 2020.
“I aim to create a brand that breaks barriers, takes control of the narrative and creates a dialogue between all of our neighbors no matter their race or creed,” he says. “With this brand, I hope to empower people to create change.”
With a variety of products such as accessories, hats, backpacks and apparel, Law hopes to start new conversations with people of all colors. The line targets consumers of all ages with items for baby, toddler, youth, teens and adults.
KKKG will be introducing its first men’s and women’s sneaker, Global Kid Generation 1, in March 2022.
A visit to the website also allows consumers to enjoy music created for the brand.
Law hopes KKKG inspires other brands to be more outspoken when it comes to empowering people of color. For now, he is a “one-man band” behind KKKG, which adds to his already busy life as a brand ambassador for Fortune 500 companies, jingle writer, motivational speaker and father. He also works part-time at Columbus Inn in Wilmington.
In the future, Law has big plans for KKKG, including founding a nonprofit to support inner-city kids throughout the country to help them value their own importance and give back to their communities. He also plans to have the KKKG brand represented at future Olympics events.
Law lives by the quote, “Its a responsibility to become great at whatever you do.” Excellent work ethic combined with creativity will take anyone a long way, so never give up.
Learn more at koolkkidgeneration.com