Founder, Hook PR & Marketing
Thanks in part to her father—a newspaper editor in their native Bolivia—Patricia Rivera was exposed to others’ stories and was inspired to become a journalist herself. “His generation of journalists, particularly in that time, were very much advocates for human rights,” she says.
Relocating to the U.S. as a child, Rivera eventually covered diverse businesses and communities in Dallas and Delaware but felt a pull toward advocacy. In Delaware, Rivera launched a bilingual communications company, which eventually morphed into Hook PR & Marketing, based in Milton.
Providing translation services at the start, the business works with clients to share impactful stories and messaging that reach multicultural audiences. “Communications have to reflect the society that we live in, and the society that we live in is very diverse now,” Rivera says. “If companies are going to seriously speak to the hearts and minds of people they want to reach, the communications have to speak to them, and it has to reflect all communities.”
That means taking into consideration ethnicity, language, age and ability. “We just have to be more aware of who our community includes,” Rivera says. Working with large corporations and nonprofits, Hook offers services in several languages; this approach was an asset during the pandemic, when the agency was tapped by Gov. John Carney’s office to work on educational materials related to COVID-19. Continuing her advocacy work, Rivera also sits on boards like La Esperanza Community Center, the Delaware Hispanic Commission and the Delaware Alliance for Nonprofit Advancement. She hopes to one day create her own philanthropic endeavor to help single immigrant mothers looking to start businesses. “Entrepreneurship is an equalizer,” she says.