Shop Local at These Seaside Stores Across the Delaware Beaches

In South Bethany Beach, head to Water Lili for classy clothing with a bohemian twist./Photo by Rita D. Photography

Unwind at the Delaware beaches this summer by indulging in a shopping trip at local boutiques, surf shops, coastal décor stores and more.

Rehoboth Beach

Stitch-Stash is a haven for anyone who loves needlepoint and cross-stitching. Located on 28 N. First St. in Rehoboth, the specialty store sells anything related to cross-stitching. With a cozy ambiance to the shop, customers are welcome to sit down in the store to create embroidered designs. Plus, pick up anything needed for needlepoint, including hundreds of intricate designs to stitch yourself.

28 N First St., Rehoboth Beach; 569-0063

Hula Sue
If you are looking for great, trendy styles in the Rehoboth area, stop by Hula Sue. Located on Rehoboth Avenue, this boutique is full of styles with light, flowing fabrics and coastal patterns. The boutique labels the typical “Hula Sue girl” as a creative spirit with a great sense of style.

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149 Rehoboth Ave., Rehoboth Beach; 227-1012

Bomshell Boutique
Shop hand-picked clothing, shoes, accessories and more at this Rehoboth boutique. The shop has two other locations in West Ocean City, and the Rehoboth location is a new extension of their previous two storefronts. The fashion items are always fresh and on trend for women who love an artsy chic style.

125 Rehoboth Ave., Rehoboth Beach; 213-7138

Sunshine Octopus
This psychedelic boutique will be going into their 34th summer season this year. Sunshine Octopus offers a unique selection of bohemian women’s and men’s clothing, jewelry, tapestries, bags, posters and more. This boutique tokens itself as “the beach’s oldest psychedelic shop,” where you’ll find treasures from the ’60s and beyond.

149 Rehoboth Ave., Rehoboth Beach; 227-8674

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In South Bethany Beach, head to Water Lili for classy clothing with a bohemian twist./Photo by Rita D. Photography

Mod Cottage
This upscale gift and coastal décor store is filled with great finds. Operating since 2008, the beach boutique offers a selection of items from bedding to birthday gifts. Shoppers can find everything from decorative elements for the beach house to a gift for a friend.

247 A Rehoboth Ave., Rehoboth Beach; 227-7277

Grace Boutique
Grace boutique is a women’s clothing and accessory boutique nestled in the heart of downtown Rehoboth. The shop encourages mothers and daughters to come in and shop together, as they will both find fashionable items to fit their personal styles.

36 Baltimore Ave., Rehoboth Beach; 212-5092

Something Comfortable
This lingerie and loungewear boutique is known for its collection of comfortable bras and sleepwear. With over 20 bra brands and sizes ranging from 30AA to 56J, Something Comfortable is prepared to help women find solutions for their wardrobe needs. This Rehoboth boutique offers a bra fitting service to all customers, and with COVID-19 precautions, virtual Zoom appointments are available. If you decide to shop in person, look through a selection of comfortable bras, designer lingerie, loungewear and other apparel.

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122 Rehoboth Ave., Rehoboth Beach; 227-6180

RELATED: 8 Boutiques Every Delaware Beach Shopper Should Know About


Twila Farrell
This Lewes boutique offers fashion items for women of all ages and styles. Open since 1989, owner Twilia Farrell utilizes her 30-plus year knowledge of the fashion industry to provide shoppers with great products. This year, Farrell plans to add more new fashion that is beautiful yet comfortable citing the move to more casual lifestyles.112 Second St., Lewes; 645-7007

The Bungalow on 2nd
This Lewes boutique was created with the intention of creating “a curated boutique for the customer who lives for the satisfaction of finding that perfect piece to complete an outfit, decorate a room, or gift to a loved one,” according to the owner, Caitlin Weaver. The Bungalow on 2nd offers a wide range of goods from clothing and accessories to home decor.

142 Second St., Lewes; 644-1544

Stop in to this casual boutique to shop popular brands such as Southern Tide, Kahala, Olukai, Mizzen + Main and more. This independent outfitter also sells its own private label, Shorebreak. The label consists of everything from tees, hats, shorts, swim trunks, sweatshirts, woven shirts, flannels, outerwear and UPF gear.

123 Second St., Lewes; 645-8488

First State Skate Supply is a mobile shop offering everything for your skateboarding needs./Photo courtesy of First State Skate Supply

First State Skate Supply
First State Skate Supply is Delaware’s first mobile skate shop. The mobile store is usually located in the Big Chill Surf Cantina and Taco Reho parking lot or the Skatepark at Epworth, located in Rehoboth. This store offers brands such as Real, Independent, Venture, Thrasher and Mini Logo. The shop sells tees and other accessories to help fund the Skatepark at Epworth and to support the Georgetown Boys and Girls Club.


Dewey Beach

Sierra Moon Surf & Skate
Open since 1992, this surf shop embraces the coastal lifestyle and provides quality surf, skate and beach apparel. Sierra Moon Surf & Skate offers some of the latest trends in surfing and skateboarding to beachgoers.

16 Rehoboth Ave., Rehoboth Beach; 227-3622

Bethany Beach

Fish Tales
Enjoy an array of décor, gifts and apparel at this Bethany shop. The store offers the traditional selection of graphic tees and local souvenirs for beach goers who are looking for something to bring home. The store also features unique artwork and home decor for the beach house.

116 Garfield Pkwy., Bethany Beach; 539-7676

Alice & Laila
This Bethany boutique was named after the owner, Mary Donahue’s two granddaughters, Alice and Laila. The shop features women’s clothing of a variety of styles, from boho to more traditional. Patrons can also shop for accessories and home décor, along with many sought after brands including Barefoot Dreams, iLenin, Kinross, Finley and Hinson Wu.

26 N. Pennsylvania Ave., Bethany Beach; 500-0948

Prickly Gal
From the cacti mural outside the boutique to the trendy merchandise inside the store, this boutique offers a fresh and modern twist on the traditional surf shop. In the front of the store, you will find clothing, jewelry, home decor and other handmade items. In the rear of the shop, you will find a selection of surf and skate goods for both guys and girls. The shop is conveniently located next to Reynolds’ Back Door Board Co., who shapes custom surfboards and does surfboard repairs on-site.

35308 Atlantic Ave., Millville; 604-9022

Tropicana Swimwear
Located on the Bethany boardwalk, this ladies fashion and swimwear shop is a great place for beachwear. Find exciting prints, beautiful sundresses and lots of options for swimwear.

97 Garfield Pkwy., Bethany Beach; 537-6164

Water Lili
A women’s boutique offering classy clothing with a bohemian twist, Water Lili encourages customers to have fun at the beach while sporting gorgeous looks. The shop also offers paddleboarding classes and tours on the ocean throughout the summer.

8 Garfield Pkwy., South Bethany; 539-1110

The Delaware beaches offer a wide variety of boutiques. Check out Alice & Laila in Bethany for women’s clothing and accessories./Photo by Mary Donahue

Fenwick Island

Pottery Place
From planters to accessories, Pottery Place has a large selection of merchandise sourced from all over the world. The Fenwick Island store gets its items imported from Indonesia, Africa and Thailand, just to name a few.

1500 Coastal Hwy., Fenwick Island; 539-3603

Christine’s Consignments
At this consignment store, find gently used clothing, home decor, jewelry and more. This resale shop offers unique finds for anyone who loves shopping at thrift or consignment stores.

1300 Coastal Hwy, Fenwick Island; 537-1037

Body Double
At Body Double Swimwear, prepare to experience hands-on customer support in choosing the perfect bathing suit. Liz Welch, the owner of this Fenwick Island swimsuit store, is aware that shopping for bathing suits can be intimidating. Customers are meant to feel welcome, comfortable and completely at ease. Plus, the store offers other clothing items allowing patrons to outfit their entire vacation in one shop.

1010 Coastal Hwy., Fenwick Island; 537-1444

Beach Break Boutique
Head into this contemporary boutique with a twist of coastal style. The shop offers both men’s and women’s clothing, jewelry, accessories and Fenwick Island-branded apparel. Located in Sunshine Plaza, this boutique will have something for shoppers of all ages. Find such brands as Lulub, Elan, Ocean Drive, Hook & Tackle and Weekender. Plus, if you visit with a copy of the Delaware Today Beach Guide, receive a 10 percent discount on your purchase.

1500 Coastal Hwy., Fenwick Island; 581-0481

This Fenwick Island shop offers everything from vintage finds to trendy fashions. If you want some truly special pieces of shabby chic furniture and some vintage items, this shop is the place to find that piece you have been looking for. The shop also offers collectables, gifts and nautical accessories for your beach house.

1200 Coastal Hwy., Fenwick Island; 581-0218

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