You could buy Caldrea natural cleaning products at Target, but why not support a local business?
Teri Carter is a big believer in the independent movement—and in the environmental movement. Welcome to her EcoChic Earth Friendly Boutique, a bright, spacious place where you can buy handmade, fair trade or all-natural products to dress and accessorize yourself, care for your skin, clean your home and more.
“It’s where we’re going,” says Carter. “It’s not a fad.”
EcoChic is no earth biscuit’s clubhouse. It is a fully fashion-forward store with a conscience. That means bright colors and lively prints. Adorn yourself in a dress by Yala, made of renewable bamboo fiber. Find a Big Buddha handbag made of “vegan” leather—an Oprah fave that’s been featured on “The Today Show.” Finish your ensemble with a pendant necklace and earrings by Jessie Driscoll, who presses old silver coins into jewelry.
Personal-care products include the Jurlique organic skin care line, Jane Iredale cosmetics, made of pharmaceutical-grade minerals (both are good for users with allergies or chemical sensitivities), Onesta organic hair care, and Kiss My Face items like sunscreen and toothpaste.
Then there are lifestyle accessories: Snack Taxi reusable lunch bags, stainless Earthlust water bottles, Scout wine totes made of 10 percent recycled polypropylene and soy candles. Among home items, include soy-fiber bed and bath linens.
With their mainstream appeal, EcoChic’s products won’t brand you an eco-whacko. And Carter promises satisfaction—she’s not only the owner and buyer, but she’s a user.
“Everything here is something I’ve used or had experience with,” she says. “I have to love it.”
EcoChic, 28 S. Walnut St., Milford, 422-4580, shopecochic.com —Mark Nardone