Susan Shockley of Tom Tom Boutique on Free-Spirited Style

Susan Shockley, owner of the Lewes-based Tom Tom Boutique, marches to the beat of her own drum around the First State.

Define your style:

I have a free-spirited aesthetic that mixes different artistic expressions into an eclectic style.

The trick to separating your style from Tom Tom wares:

I don’t. There are a lot of Mini-Mes out there dressed in my signature style. Tom Tom has an abundant customer base that we’ve acquired from word of mouth. Out-of-towners always make it their first stop when they get to Lewes.

Must-keep items:

Artsy second-skin T-shirts by AMB and palazzo pants. I consider them my everyday foundations, and whatever I layer over them is icing on the cake.

- Advertisement -

Closet hog:

Definitely shoes! Fashion color trends shift with the seasons, year after year, and therefore my collection of shoes keeps growing with each shift. I own a ton of the basics; however, some of my favorites are shoes and boots in yellow, red, kiwi, turquoise and orange—gotta think outside the box.

Finishing touches:

Properly picked, jewelry can bring an entire outfit together to complement its color and style.

Far-out fashion:

I’m a ’60s baby, so I think a part of me is still hanging on to the Beatlemania era. I still own my first pair of Levi’s bell-bottoms, not because they fit but because I am sentimentally attached. Truth be told, I still love moccasins, macramé, love beads, white go-go boots…and anything with fringe.

Style icon:

Iris Apfel, who was born in 1921. I have seen her at New York trade shows a few times and am always in awe. She continues to live as a fashion icon.

Vintage vogue:

It happens to be one of my greatest passions. When I was in my 30s, a Chicago Tribune editor followed me around from yard sales to thrift stores and published a “trash to treasure” article about me. It’s great to reduce, reuse and recycle.

- Partner Content -
Tom Tom Boutique

Closet regrets:

I regret purging so many authentic concert tees from years gone by.

Must-have makeup:

I don’t discriminate when it comes to makeup as long as the formula works, but I do favor Mac, Sephora and Lush.

302 go-to shops—besides Tom Tom:

Boutique W in Rehoboth Beach and Magnolia Rifle in Ocean View.

You never leave home without:

Wallet, cellphone and, most importantly, lipstick.

If money were no object:

I’d buy a lot of A.S. shoes, Krista Lawson designs and real estate for future security for my kids.

- Advertisement -

Preferred designer:

I have a background in design and manufacturing and designed everything from styles and dye lots to event buttons. I have great respect for designers such as Cynthia Ashby, Krista Lawson, Heydari and Alembika, who take their vision of designs straight from a sketch. These are true designers.

Day versus evening:

I also own Collections of Comfort, which represents and sells designer collections to specialty stores nationwide. I’ll jazz it up a notch for the evening, but otherwise, my work and evening wear are close to the same—always comfortable yet stylish. One should never compromise comfort for style.

Related: Mona Parikh Embraces a Sleek, Professional Style in Wilmington

Our Best of Delaware Party is August 8!

Our Best of Delaware Elimination Ballot is open through February 22!

Holiday flash sale ... subscribe and save 50%

Limited time offer. New subscribers only.