Regarding your article on Dominick Pulieri and Grotto Pizza, I find it hard to believe he reads all guest comments. Please let him know I’m still waiting for a response from my first and last experience at Grotto a few months ago. I’m new to Delaware and thought this was a quintessential Delaware experience. Poor service and poor quality food with inflated prices is not something to be proud of.
Mr. Yearick’s article, “Up in Smoke,” was inspired by the TV series “Mad Men,” a show depicting the goings-on in an advertising agency in the late ’60s. That period of time through the ’70s can arguably be described as the Golden Age of advertising in Delaware.
It was fueled by a client-rich environment. New products and services requiring promotion poured out of chemical giants DuPont, ICI and Hercules. Competing for depositors were Farmers First, Delaware Trust, Bank of Delaware, Wilmington Trust and Wilmington Savings Fund Society. Fabric specialists ILC Industries in Dover had protected man on the moon while newcomer (W.L.) Gore was improving his comfort on Earth. In that environment and brief span of time, a handful of Wilmington-based ad firms grew to nearly 30, and were recognized for their creativity in state, regional and national competitions.
A member of the American Association of Advertising Agencies, the Advertising Club of Delaware was a vital, engaging, and close-knit organization. Throughout the period, the club was an advocate for advertising, provided for professional development, and encouraged the highest creative and business standards.
Mr. Yearick also cites the miniscule number of female executives at that time. It’s worth noting that advertising led all industries in full gender integration.
Please add my view of local advertising in the ’60s and ’70s to Mr. Yearick’s experiences.
By golly! Did you and your colleagues at Delaware Today send Miss C. and me into a state of utter shock and delight! We couldn’t be more tickled with your choosing little Biblion as Delaware’s best bookstore downstate. Thank you!
I picked up your letter late on a Friday —cracked it open, fully expecting some sort of ad sales pitch. I sat in the shop and looked at it without comprehension for several minutes, thinking it had to be some sort of playful joke from one of my well-meaning friends. Then, finally processing the “by our critics” designation, understanding began to dawn. I, of course, knew that I couldn’t run out to the streets of Lewes, running willy-nilly, waving the letter and madly heralding our good news, but I did want to tell my daughter, the aforementioned Miss C.
I wiggled at my desk, impatiently counting the few minutes left till 5, being gracious (on the outside) to the guests who happened in just before closing. Then, wishing them a happy evening, I locked up the shop and hustled home to Miss C. I handed her the letter without (miraculously) giving anything away—she, too, went through the multiple stages of disbelief and joy. Then we did a little happy dance together.
Really, your Delaware Today friends made our day/month/year! What a gift for a new business!
Jen Mason, proprietor
Just wanted to drop you guys a note. I’m a 20-year-old reader and your pub is one of the best I’ve seen. I really like to read regional pubs and I have friends in the Wilmington area, so I have a vested interest in the First State anyway! Keep up the great work!
New Look is great! Better flow!
The new design looks great!
Rodel Foundation @RodelDE
We love your glassware article! The glass makes the drink—or at least enhances it!
Thanks for the awesome pizza issue (and you know we love pizza)! We also love DE Today!
@Wood Fired Pizza