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Kane Brown, the multiplatinum country music star, will help the brand expand north and southeast as its “Chief Flavor Officer.”
The orange crush is a longtime regional favorite cocktail. Every beach bar sells thousands each year, and it’s not hard to see why. They’re sweet, refreshing and a perfect complement to the summer heat on the coast of Delaware. If you were born and raised here, you may not realize that most people across the country have never tasted the popular summer cocktail. Many people have never even heard of it.
Kane Brown was one of those people.
“Growing up in Northwest Georgia, I had never heard of an Orange Crush until I started spending time on the Chesapeake Bay with my wife, Katelyn, and her brothers. Every boat bar they took me to had its own spin on the Crush, and it quickly became my go-to summer beverage,” he explains.
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Brown has already started bringing Dewey Crush on tour with him. Canned cocktails have taken off in the past couple of years, and Dewey Crush has certainly seen that growth. The authentic cocktail is made with premium spirits and real juice and is available in original orange, grapefruit or watermelon. The widely loved flavor selection and the convenience of a can make the beverage’s popularity and versatility a no-brainer.
“To have the opportunity to team up with Dewey Crush and bring not only the drink, but the idea of summer fun, to Tennessee and on tour year-round, seemed like an easy decision to make,” says Brown. “Dewey Crush has been a hit with my friends at every stop on tour and is definitely my band’s new favorite drink!”
Kane Brown was an early investor in Dewey Crush. Recently he decided he wanted to create a deeper relationship with a brand. Now, as Chief Flavor Officer, he continues to work with Dewey Crush to bring sweet, fresh flavors to Tennessee and beyond.
“We are honored that Kane has decided to join the Dewey Crush family as we believe our alignment on values, lifestyle, family, music and the overall mantra of ‘living life to the fullest’ made this a natural partnership,” says Co-Founder Jarret Stopforth. “We are so grateful for this opportunity to work with Kane and look forward to making summer a 365-day season fueled by Dewey Crush and Kane’s music.”