Wilmington Clothing Business Creates Online Reality Videos

New to YouTube: “Shirt Heads,” a series of short reality videos about the crazy goings-on at Spaceboy Clothing in Wilmington. “The things we deal with in here are so entertaining sometimes,” says owner David Sanchez. “I really wanted to share that.” Spaceboy, at 711 N. Market St., is a pioneer in the city’s emerging creative district. The core of its business is the custom screen printing of T-shirts, as well as the sales of its original designs and funky vintage finds and the occasional staging of shows by local bands. Yet, it seems that’s not always apparent to those who drop in. “Shirt Heads” shows the Spaceboys dealing with puzzled passers-by, a random assortment of characters who sometime hang about, and Sanchez, partner Noah Merenda and printer-designer David Halberg bickering and making up. “I can’t say it’s original, but what sets us apart is that it’s unscripted,” Sanchez says. “It shows Wilmington, and it shows what we do. I just want to bring that mixture of art culture to Wilmington.” Springwood Productions shot video in Spaceboy for a week, then Sanchez quickly turned it into six 15-minute episodes, with new ones soon to follow. “Whoever finds it finds it,” Sanchez says. “We did it this way because reality TV is just getting to be too much. But now that I’ve sold out, I wouldn’t mind being on TV. There are no T-shirt shows.”