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Diver Chevrolet Keeps Pace Fighting Breast Cancer in Wilmington


Rich Diver (third from left) with some of the Diver Chevrolet Making Strides team, says,  “I don’t think that there’s anyone these days who doesn’t have a relative, a friend or who’s been personally touched by the diagnosis.  It’s a cause that’s easy to support.”

For the past three years, Diver Chevrolet has been a corporate sponsor of the Making Strides Against Breast Cancer walk, and one of the highlights for Rich Diver is the honor of driving the pace car that starts the event.

Last year, he proudly drove a red Camaro convertible, wrapped in a pink ribbon, with the top down with three breast cancer survivors sitting high atop the car’s back seat and waving to the crowd.

“Nothing has given me more personal satisfaction than pacing the Camaro in Making Strides. It’s an utter joy to have a group of survivors ride in the pace car, smiling and waving. One of the survivors commented that it made her feel like she was the prom queen she always wanted to be in high school,” says Rich.

Diver Chevrolet annually sponsors a large team of up to 60 employees, their family and friends who walk in Making Strides. “It’s a labor of love to be part of the event,” says Rich, who hosted the Wilmington Making Strides corporate kickoff in his dealership’s gorgeous showroom last August for the second year in a row.

“When Chevrolet committed nationally to becoming a Making Strides Against Breast Cancer sponsor, I knew that this was the right cause for Diver Chevrolet,” explains Rich. “Breast cancer is something everyone recognizes, and I don’t think that there’s anyone these days who doesn’t have a relative, a friend or who’s been personally touched by the diagnosis.  It’s a cause that’s easy to support.”

Rich and his family have been devoted to supporting cancer causes for many years. According to Rich, his sensitivity to the shock of getting a cancer diagnosis was heightened when one of his sons had a complicated appendectomy that involved a cancer scare—but, fortunately, no cancer was diagnosed. 

“Diver Chevrolet is humbled to be involved with such a phenomenal event and an organization like the American Cancer Society,” says Rich. “We can’t think of a better way to spend a Thursday evening in August than hosting the kickoff and a Saturday morning in October than doing our part to crush this disease.  We want to give help, support and, most of all, hope to people facing it.

Please join us and come out to walk or run on Saturday, October 12, at the Wilmington Riverfront, Dravo Plaza!”

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