From the proposal through the honeymoon, technology has offered the benefit of instant access. Wedding planners channel this immediate connection into planning and management tools, including vendor access and personal software.
“As a vendor, I really want technology to help the couple, so I have established a virtual online area for my clients,” DeForrest says. “When the bride is inquiring and booking, she can do everything online. Client access is everything. It minimizes stress for them.”
It’s the immediate gratification of access to key information that helps couples feel in control of their wedding planning. For brides who wish to manage vendor communications, guest-lists or budgets from their smartphones or tablets, it doesn’t get more instant than an app.
For those brides who excel at Excel, spreadsheets are simple enough to create and customize. Both Bolin and Shields used Excel to centralize and manage their lists and expenses. Bolin and her fiancé even opened a separate bank account to help keep them on track.
If there is a downside to this vast array of technology, brides state the limitless options can be a lot to absorb.
“You definitely get overwhelmed,” says Bolin. “I want to do this. I want to do that. I had 80 ideas for program cards. Toward the end of it, you just pick. It’s great, it’s inspiring, but it’s overwhelming.”
Vendors like DeForrest and Silicato know the importance of helping brides and grooms sort through myriad information. In the end, it’s the personal attention from the vendor that can translate the technology into a beautiful day.
“My storefront is my website, and I try my best to really portray myself on my website,” says DeForrest. “A lot of times, I don’t meet the couple until I book them. It’s important that know they are getting a person who will capture their authenticity.”