The Face of Cool Local Advertising
“Local” advertising often conjures up images of cheap production and bad jingles, while the national brands get all the beautiful glory. Katie Loizeaux and Denee Planck’s fresh approach to local ad campaigns allows local and regional businesses to have the yummy visuals and sounds that the big guys get without breaking the proverbial bank. What’s more, their agency combines the heart of branding and the gusto of promotion—a technique called “Pranding”—so smaller businesses can have their cake and sell it, too. Cool local messaging with results. Who knew? They did.
24A Trolley Square, Suite 154
Wilmington, DE 19806
*Advertorials and Special Promotional Sections are advertising supplements that appear in the print issue of Delaware Today. They are not written by and do not necessarily reflect the attitude, views, or opinions of the Delaware Today editorial staff.