The Power of Wow

And you thought jewelry merely looked good. Traci Lynn will tell you it can change your life.

Photograph by Luigi CiuffetelliDr. Traci Lynn’s “in” with fashion is no secret.

Her mother sold clothing while Lynn was growing up. Her grandmother was so savvy that the generations between she and Lynn didn’t stop her from sporting the same outfits as her granddaughter. And Fatima, the gorgeous, polarizing goddess from “America’s Next Top Model,” was on hand to grace the cover of Lynn’s jewelry line catalogue.

But it’s the other stuff—the downright contagiously uplifting stuff—that makes Lynn’s presence as luminous as the crystal baubles that dance along her collarbone.

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“I have so much love to give,” Lynn says, eyes animated. “I want to die empty because everything inside me, this passion, this love, has been given.”

Heavy talk for a jewelry designer. But she’s much more than that.

Consider her entrance into the world of motivational speaking, which she does around the world. “Someone told me I reminded them of [famous speaker] Les Brown,” she says. “I had no idea who he was. So I listened to his tape and realized that man stole all my lines!” So she called his office, demanded to know how he became successful, and the rest is history.

“I love doing what I do,” she says. “I was called to empower women.”

She also used the spotlight as a stage for fashion. Her love of jewelry led to Traci Lynn Fashion Jewelry, a consultant-driven biz that delivers high-quality, affordable jewelry to customers via home shows and catalogue orders.

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The line boasts chunky pendants, glittery cocktail rings, big-city cuffs and natural stones. The ever-popular vintage vibe is also evident. Lynn draws inspiration from the long, looping pearls she remembers her grandmother wearing. Not a single item costs more than $70.

“I always hear, ‘This is about so much more than jewelry,’” Lynn says. “It is. I’m here to motivate, inspire and change the lives of women.”

Though Lynn uses business as a good faith conduit to help others, she’s still an industry insider. “I watch what Yurman and Tiffany are doing.”

And how does jewelry play its part? It represents an emboldened, confident woman.

“I’ll have consultants who won’t even wear a hoop earring,” Lynn says. “‘Oh, no I can’t do that,’ she’ll say. And then I’ll notice a hoop. Then a bigger, crystal three-hoop. And next it’s her walk. She is confident. She is bold.”

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Though Lynn uses her business as a good faith conduit to help others, she’s still an industry insider.

“I stay up on trends. I watch what Yurman and Tiffany are doing, what’s going on at Bryant Park, in Vogue,” she says.

Her personal style complements her personality. “I like bold,” she says, her ears, wrists and fingers ablaze with crystal bits. “I like big cuffs on my trousers, contemporary styles, plaids.”

She counts fellow empowered woman Beyoncé among her favorite designers. “Her House of Dereon line, I love that,” she says. “She calls it ‘hip-hot couture.’ I like that motto.”

It’s almost as good as her own: Keep it moving.

“We try to keep it moving,” she says. “Keep growing. Keep changing. I really like butterflies, this idea of starting out as a cocoon and emerging an incredible butterfly, the most positive side of you.”

Judging from the scene at Traci Lynn Fashion Jewelry—the sisterhood between Lynn and her consultants is almost palpable among the winking gems—quite a few women just got their wings.


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