Women in Business 2013: Sherell Flagg, Wilmington

Co-owner, Bliss Elements Salon & Spa


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Sherell A. Flagg
Co-owner and Master Stylist/Educator, Bliss Elements Salon & Spa

When Flagg opened the full-service Bliss Elements in Elsmere, she opened the first eco-friendly salon in the state. That led to recognition by Green Delaware and the Best Salon honor from Delaware Black Awards two years straight. Opening the salon was a long-time dream. Now Flagg is ready to complete the branding of her line of luxury beauty and personal care products and to franchise. “We would love to have many more eco-friendly salons around,” she says. Working with her business partner and husband every day has taught her where to draw the line. “I have to know when to be wife and when to be business partner,” Flagg says. “Sometimes it’s like the flick of a light switch, but it works.”




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