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Lori Ewald

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Butch Comegys

“Feed your passion” is what Lori Ewald wants to tell young career women today. “Pay attention to who you are—what makes you smile? What makes you grumpy?” she says.

The High 5 Hospitality marketing manager discovered her own passion is connecting with people, the world of business and food. “I am competitive and strive to be the best. I’m colorful and high-energy. When I combine all those awesome things into one position, it ends up being a marketing position in the hospitality world. When you know who you are and follow your passions, your confidence will soar and you will succeed,” she says.

Ewald’s education led her to positions in human resources, but this passion mixed with connections is what helped her get into marketing. “I had just left a position and was at a military event as an honorary commander for Dover Air Force Base and ran into [High 5 owners] Bobby Pancake and Mark Trewartha,” she explains.

“When I told them that I was in search of a sales and marketing position, they wasted no time in setting up an interview.” Ewald’s favorite part of the job is connecting people. But her biggest accomplishment is finding the balance between being a great career woman and a great mother. “It’s hard … but it is possible. There are ways to make sure you attend those sporting events, be there for the dance pictures or the parent lunches. Some nights I’ve worked longer just so I can make sure my child had cupcakes the next day for a school party.”

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